Table Of Content
Basic plans can start from as low as $10 per month, while more advanced platforms that offer extensive AI capabilities and integrations can cost up to $200 per month or more. Many providers offer tiered pricing models so the costs can be scaled based on the business needs and the sophistication of the AI tools required. Some landing page builders offer a free tier with the possibility of expanding the plan with AI options. The best AI landing page builder is Landingi, which stands out for its comprehensive suite of tools that streamline the creation and optimization of landing pages. With Landingi’s AI capabilities, users can design compelling pages that focus on conversions.
Stensul Goes Beyond Email with Addition of Landing Page Builder to its Creation Platform - PR Newswire
Stensul Goes Beyond Email with Addition of Landing Page Builder to its Creation Platform.
Posted: Tue, 21 Mar 2023 07:00:00 GMT [source]
Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024
And I’m constantly surprised at how people actually interact with our landing pages. Version #1 (the control) is a super long page that explains what the newsletter is, has tons of social proof, and more. And this single change took that page’s conversion rate from 2% to 40%. For example, my friend Larry Kim used to offer a “free trial” on all of his landing pages. You’re also asking someone to fork over their name, address… and sometimes even their phone number.
Section & Component Examples
Once you’ve laid your foundation by addressing all the main points, put yourself in your prospect's mind and think about where they might protest or challenge you as they read. A key part of writing persuasive copy (copy that gets people to convert) is dismantling objections before they even come up. Now, this takes some skill … or at least some help from a friend. Most of what you write needs to address how you can help your prospect, not how awesome you are (because that’s implied).
The anatomy of a landing page design
Touching on each of these points will provide you with well-rounded copy that answers all of your visitors’ questions, which brings me to my next point. The solution to their pain point is what you’re offering in exchange for their information. Illustrate a clear path between their problem and how your solution is the remedy they need.
Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to lower their CPA and increase conversions by focusing more on awareness and consideration. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision-makers who need as much information as possible before they buy. As someone who had to recently furnish a home office, I know exactly how difficult it can be to find desks, chairs, and tables you like online.
Keep Your Landing Page Simple
Landing pages are a useful function of marketing and sales strategies, and they give your sales team possible leads. It wasn't terribly busy, and the design seemed to directly support the ebook. Second, I noticed that all of the copy was nicely organized and made the ebook sound like a must-have. And finally, I learned that I could obtain this ebook just by entering my name and email address.
ABT: Always Be Testing
But the more landing pages you create, the harder it can be to scale the design process. Reading patterns describe the common ways that users scan web pages (based on eye-tracking research), and designers can use alignment and spacing to organize text to facilitate this. Because most users scan web pages before committing to reading them (with 79% never moving beyond the scanning phase), it is in your best interest to optimize your design for scanning. Split up copy and graphics in a way that makes lines of text easy to read at a distance but that also subtly guides readers down the page and towards the CTA. Minimalism refers to restricting the design elements of your page (color, typography, imagery, etc) to the bare necessities.
Great Jones offers up a landing page that’s as beautiful as its Dutch Ovens. It’s very aspirational and taps into all of our ideal kitchen dreams. A/B testing helps you compare two web page styles with the same web address.
Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? This landing page works by evoking common anxieties and then offering to solve them without fuss. Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, most of these examples of landing pages were actually built with Unbounce, too.) Let’s go. This article was originally written in February 2017, it has been updated with new images and information. Among the sheer number of personal blog landing pages out there, the one I will most likely steal for myself comes from marketing consultant Rob Sobers.
For example, HubSpot's drag-and-drop landing page editor, available in Marketing Hub Starter, makes creating mobile-optimized landing pages and forms effortlessly easy. Think of your landing page as part of your lead’s journey to your ultimate offer — your product or service. Your offer is the thing you give in exchange for your lead’s personal information. Your lead form needs to be readily accessible should your prospect want to convert immediately — you don’t want them searching and scanning your landing page to find your offer. An engaging headline and image can be crucial, but experience has shown me that it can fall flat without well-crafted copy. Your copy must be clear and concise and guide your visitors to the action you want them to complete.
Once someone signs up to receive information from you, they become a potential customer with whom you should work hard to build a relationship and connection. Your thank you page is the first thing someone sees after they convert, so it is an excellent opportunity to delight your new lead even more than you already have. Video marketing is becoming increasingly popular for good reason. Not only do customers prefer to see videos from companies, but 88% of video marketers say that video gives them positive ROI. Recent HubSpot research found that 38.6% of marketers said video is the #1 landing page element that impacts conversion. Optimize just means to make your landing page the best it can be, and that can include a myriad of modifications.
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